DIDDY IS STILL DIDDY; REP SAYS REPORTS OF THE MOGUL CHANGING HIS NAME ARE FALSE.

For some reason, I hate doing retractions, but in this case, I must. I guess Diddy just wanted to create a bit of a buzz before the new season premiere of Making the Band 4 Season 2: Battle of the Sexes, which is scheduled to air next Monday (January 28). Anyway, despite widespread reports that the millionaire media mogul had changed his (nick)name to Sean John, his rep clarified the situation to MTV News on Thursday (January 24). "Recent reports of a name change are totally false, he is still Diddy," the rep wrote. "He is currently in 'Sean John' mode as the upcoming Sean John fashion show is scheduled for February 8 in New York." Earlier this week it was reported that the 38 year-old rapper/mogul/actor had changed his stage moniker for the fifth or sixth time (depending on who you ask) since starting out in the music industry nearly two decades ago.

In the past, Combs has been referred to as Puff Daddy, Puff, Puffy and P. Diddy, before shortening it to Diddy in 2005.

....