This niggah, here! Diddy, whose real name is Sean Combs, is changing his moniker, for the sixth time. The mogul, formerly known as Puff, Puffy, Puff Daddy, P Diddy and Diddy now wants to be known as Sean John which is the mogul's first and middle names, and the names of the entrepreneur's successful clothing line. Combs better hope his latest name change doesn't cause any confusion. The mogul took on some new ventures last year, including a multi-year, 50/50 profit deal with Ciroc vodka. Combs also released a fragrance dubbed Unforgivable. "I have always evolved and taken a different name each time. It’s nothing unusual where I come from. Right now I want to be 'Sean John' because that's where I am right now," Combs said in a statement.In 2005, Combs - who was then known as ‘Puff Daddy’, appeared on the Today Show and announced that he was altering his stage name yet again, dropping the “P.” and referring to himself simply as “Diddy,” saying that “the P was getting between me and my fans.” However, by changing his name to simply ‘Diddy’ - he upset Richard “Diddy” Dearlove, a London based DJ, who threatened to sue Combs, and an out of court settlement of $220,000 was agreed. As a result, Puff Daddy was unable to use the name Diddy in the UK.
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