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Kanye West has revealed his chart battle with rap rival 50 Cent was a publicity stunt he dreamed up to sell records. The pair went head to head in September (07) when both of their albums were released on the same day. West won after a frenzied media battle he now claims he created.
The multi-platinum hitmaker comes clean to GQ (December '07 issue) magazine, stating, "It was a complete publicity stunt. It was my idea. I knew it was going to take off as soon as we were going to come out on the same date. Think about it - you got the two biggest shit-talkers in rap history. There's no-one in rap history known for talking more shit than me and 50. That's something I will stand on." He adds of 50 Cent's vow to retire if he lost the battle: "Oh man, he sold so many more records by saying that. Man, 50 is really one of my favorite rappers, too. I almost feel bad (about beating him)." Although, West hammered 50 with sales in the U.S., it was 50 sold more albums worldwide than his play-play rival.
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The issue hits newsstands on November 27.
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