Friday, February 29, 2008

RUSSELL SIMMONS LAUNCHES NEW MEN CLOTHING LINE AIMED FOR 'THE SUCCESSFUL MAN OVER AGE 25.'

Do we really need any more clothing lines from Black celebrities? I mean, really. Rather they're targeted to a young demographic or older, enough is enough. First it was Steve Harvey and then LL Cool J. Now, multi-media mogul and Phat Farm creator Russell Simmons has officially launched a new menswear collection called Russell Simmons Argyle Culture, described as clothing for the successful man over age 25. The line combines original urban concepts with the buttoned-up styling of men's professional attire. Simmons says it represents the natural next step in his fashion-related endeavors. "After nearly 20 years in the young men's business I have always intended to design sophisticated men's wear for the urban graduate," said Simmons, who teamed with GQ magazine for the Spring 2008 Argyle Culture Ad campaign.

Simmons, who will serve as the face of Argyle Culture, recently shot a photo spread for the ad campaign in St. Bart's. The ads will run for six months in various publications and on the Internet.
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