SOULJA BOY SEALS SNEAKER DEAL WITH NEW SNEAKER LINE, YUMS.

Last November, I told you all the folks at Disney, Nickelodeon and Paramount pictures had contacted Soulja Boy and pitched ideas to him in the hopes of expanding his brand and their corporate dollars. If things go Soulja Boy's way, expect to see movies, a Soulja Boy cartoon and even a Soulja Boy comic series in the near future. That's why it didn't surprise me when I learned the 17-year-old rapper now has his own sneaker line through new urban sneaker line, Yums, whose motto is The Sole of the Streets: In It. Of It. From It. The sneakers are available in flavors like Kiwi-Strawberry, Lemon-Lime, Lemonade, Grape, Tum Tum, Bubblegum, Smores and more.

In the pics below, Soulja Boy is pictured at an ESPN event during All-Star Weekend donning a pair of Candy Apple Yums. The shoe sports patent leather upper and a fully lined interior, crystal clear Oursole with graphic, and a no-tie stay-fly lacing system. Two sets of laces, a lace keeper, keychain and a Yums mix tape are included with every sneaker purchase. Prices range from $85.00-$125.00. If you can't find them in your area, visit their website at YumsShop.com.

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To see video clip of Soulja Boy endorsing his new sneaker deal, CLICK HERE.
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