Monday, July 28, 2008


Applebottom clothing line creator/rapper Nelly has signed his name on the dotted line to become Diddy's first ever spokesmodel for the mogul's Sean John Underwear Line. Underwear! Uh, quick note to Nelly: make sure Diddy cuts you your check. It seems to slip his mind more often than not to pay his employees and artists for their work. Just ask any former Bad Boy artist. But I digress. Anyhoo, according to the St. Louis Business Journal, the St. Lunatic will be featured in various advertisements wearing the Sean John undergarments from a house overlooking Los Angeles, California. The decision to hire the rapper was based on Diddy’s confidence in his image. “To me, Nelly is the quintessential definition of the Sean John man,” the Bad Boy CEO said in a statement. “He has the attitude, the swagger and most of all, the physique that our customers can both aspire and relate to.” In addition to the male audience Diddy expects to reach, the hip-hop mogul is also banking on a strong female reception from the advertisements. “And let’s be honest, all of the ladies out there are going to be thanking us for this campaign,” he added. “The images are so strong; they speak for themselves.”

Click on the picture on top to fully view Nelly's Sean John Underwear ad...although it would have behooved somebody to give dude less clothes than what we see in the picture. I mean, damn, it is suppose to be an underwear ad.

In related news, Nelly will be coming to the small screen soon, with a role on crime drama series CSI: NY. According to Entertainment Weekly, the rapper – whose other acting credits include 2005’s The Longest Yard - will be featured in several episodes as a club owner turned informant. "He's a great actor," executive producer Pam Veasey told EW. He really stepped up."


1 Comment:

PEACHES from the PEACH STATE said...

Jesus please take me now....

Related Posts with Thumbnails
Template Designed by Douglas Bowman - Updated to Beta by: Blogger Team
Modified for 3-Column Layout by Hoctro