Friday, May 30, 2008

LL COOL J. TO LAUNCH NEW CHILDREN CLOTHING LINE FOR SEARS.

Following in the footsteps of Kimora Lee Simmons, rapper LL Cool J has signed up to design a range of childrens' clothing for fashion chain Sears. The star - real name James Todd Smith - has teamed up with the clothing giant to create a line for young boys and girls which will be sold in over 450 stores across North America. And Smith - who previously launched a men's line called Todd Smith - admits he turned to the women in his life for help in coming up with the designs. He says, "I was raised by a matriarch, I have a wife and three daughters, so I know what women are looking for when they shop for clothes. Clothes have to make a woman feel good, relaxed and sexy. We are going to be constantly looking at fine-tuning the fit and we'll get it right."

Smith has three children with Simone, his wife of 12 years - son Najee, 18, and daughters Italia, 17, Samaria, 12, and Nina, seven.

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